It is the TikTok+LunaTik Multi-touch Watch Kits.

TikTok is a simple snap-in design. It allows the user to easily and securely snap the Nano into the wrist dock. It cleanly and simply integrates the Nano and transforms it into a modern multifunction timepiece.

LunaTik is designed and intended to be a premium conversion kit for someone that wants to dedicate their Nano to being a watch and the newest conversation piece with their friends. It is forged from Aerospace Grade Aluminum and then machined via CNC into its final form.
The straps are made from high grade silicone rubber and the hardware is solid stainless steel not some chrome plated brass that will wear off. The quality of these watch cases and straps will be scrutinized very carefully and produced in the same factories that produce the best watches for companies like Nixon, Diesel, Vestal, and Nike.
Go visit the site if you wanna back this project up for funding by pledging from a dollar to $500. For a $50 pledge you are pre-ordering and will receive the LunaTik Multitouch Watch Conversion Kit. The Lunatik is hot-stamped and CNC'd out of aerospace grade aluminum at one of Apple's suppliers. The LunaTik will sell for $69.95 online and at retail. Includes shipping within the USA. (Shipping to Canada add $10, International add $15 to pledge amount)
THIS PROJECT WILL BE FUNDED ON THURSDAY DEC 16, 11:02PM EST.
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